Many of you may not know that I’m actually an advertising major. Which means that I actually read a lot of books about advertising and marketing in school. Some of which are good and some, not so much. I was assigned to read this book for a class in place of a textbook. Honestly, I thought it was going to be awful. Spoiler alert: I was pleasantly surprised.
The back of the book reads:
“Inside you’ll find new case studies—including on the 2016 presidential election—the latest in new media platforms, such as Snapchat and Facebook Live, and more tried-and-true ways for businesses of any size to use free, web-based communications to connect with countless new customers while turning old ones into fierce advocated for their products and services.”
Essentially, this book covers a lot of marketing ground. It really talks about everything from podcasting and blogs to newsjacking and search engine marketing. David Meerman Scott also covers why you should give some things away for free to increase your sales and build trust. While to most this sounds ludicrous, just hear him out and I’m sure you’ll agree.
Scott does an amazing job of giving examples of how it’s worked for real companies. You can tell that he didn’t write a book just to say he’s written a book. Instead, he gives you actual knowledge.
I think this is a great book for people who do not have a lot of professional knowledge in the advertising industry. There’s a lot of things to learn about advertising and marketing when you start your own business or even if you’re just starting a blog. You may even waste a lot of money on advertisements without much return. The good thing about this book is that it talks a lot about organic growth. It shows things you can do to grow that consumers want to see that can be essentially free. So, if you don’t have a giant marketing budget, this will still be helpful to you.
There is also an entire section just devoted to blogs and podcasts. So, if you’re trying to decide if it’s beneficial for your organization I highly suggest checking out this book.
While you can tell this book is definitely geared towards organizations it still has tips for individuals. I think anyone who is pursuing a more self-made lifestyle should check this book out.
This book honestly changed how I was handling my blog and is the reason you have the printables available. It was not something I had thought about before reading this book so I am very thankful I was able to learn from it. Honestly, I might read it again and see what else I can learn from it a second time around.
Want to read it for yourself? Check out this link on Amazon by clicking here.
He also has a blog! So, if you want to check that out before you make any decision, click here.
This is my Review of the Month for the review collection on LovelyAudiobooks.info